There is certainly an excellent prospect that this will improve your engagement, but in some cases could complicate the process of posting things which are controversial. Typically periods when someone "didn't like" a put up, they'd just not click on the Like button. Facebook's research dug deep in to the opinions and conversations on the billions of Fb posts to determine what responses and emojis that Facebook users were utilizing to express feelings other than "Like" and afterwards drilled down to discover the ones that buyers would come across most beneficial.
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